To become the Kingdom’s events infrastructure powerhouse for the entertainment, tourism, culture and sports sectors
Our mission
To develop world-class events infrastructure for the Saudi ambition in entertainment, tourism, culture and sports sectors
Our core values
Aim Higher
We aim for excellence in everything we do and always embracing a better attitude.
Walk a Collaborative Path
We create value for our stakeholders by adopting ethical and good governance practices.
Drive Change
We are relentless in our pursuit of the possible and the new while driving positive social and environmental impact.
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