Vision, Mission, Values

Our Vision

To become the Kingdom’s events infrastructure powerhouse for the entertainment, tourism, culture and sports sectors

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Our mission

To develop world-class events infrastructure for the Saudi ambition in entertainment, tourism, culture and sports sectors

Our core values

  • Aim Higher
    We aim for excellence in everything we do and always embracing a better attitude.
  • Walk a Collaborative Path
    We create value for our stakeholders by adopting ethical and good governance practices.
  • Drive Change
    We are relentless in our pursuit of the possible and the new while driving positive social and environmental impact.
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